Victim to an Instagram Shadowban? Here's Why & How to Safegaurd Your Account

Alex Tooby

10 min read

Are You The Victim of an Instagram Shadowban?? Here's Why & How to Remove it From Your Account!

If you’ve landed on this blog post it’s likely you’ve heard the words “Instagram Shadowban” whispered around Facebook groups and Instagram pods.. This term picked up steam extremely quickly, and while I’m not normally one to jump on the bandwagon (when buzz words go viral like this it’s usually just rumors..) the Instagram Shadowban has some legs and certainly seems to be affecting hundreds of Instagram accounts. I put together this blog post to address everyone’s concerns and give you a plan of action to avoid, or remove any possibility of being shadow banned by Instagram! So if you’re worried about the current state of your account and believe you may have been shadow banned.. keep reading!

What is an Instagram Shadowban? (& common misconceptions)

Before we get into the nitty gritty of an Instagram Shadowban, keep in mind that Instagram has been implementing a variety of new algorithms since June 2016 and as a result plenty of accounts have seen a drastic decrease in engagement of up to 50% or more! That means, if your engagement isn’t as good as it once was, that doesn’t automatically mean you’ve been hit with an Instagram Shadowban. Additionally, Instagram has stated the following:

instagram shadowban

This clearly states there is a “hashtag glitch” happening, so please consider that as well. (This could also be Instagram’s way of hushing the crowd without admitting they’ve implemented a Shadowban system.. )

Now that we’ve addressed alternative options.. An official Shadowban is (what I believe to be) Instagram’s attempt at filtering out accounts that aren’t complying with their terms. The Shadowban renders your account practically invisible and inhibits your ability to reach new people. More specifically, your images will no longer appear in the hashtags you’ve used which can result in a huge hit on your engagement. Your photos are reported to still be seen by your current followers, but to anyone else, they don’t exist. That means if you have a small or relatively new account, building a following is going to be significantly harder than ever before..

How do I know if I’ve been shadow banned?

To confirm whether or not you’ve been shadow banned, find 3-5 users that do not follow you and ask them to check if your image is appearing within the hashtags you used on that post (keep in mind if you used a tag with 1 million posts associated with it, it’s unlikely they’ll be able to find your image anyway. Instead, check a small hashtag that isn’t updated too regularly).

If all of the people who checked for you do NOT see your image at all, your account may have been shadow banned (don’t worry, we can fix this!) If some of the people still see your image then you most likely have not been shadow banned and are just experiencing a dip in engagement (click here for solutionsor are seeing the results of the “hashtag glitch” mentioned above. 


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Why did my account get shadow banned?

Instagram has shied away from this topic and have not explicitly stated what causes a shadow ban or that these bans even exist, but in my professional opinion, shadowbans are based on your actions. The more “spammy” they are, the more likely you are to be banned. Here’s a few things you could be doing that could cause an Instagram Shadowban:

1. You’re using software that violates Instagram’s Terms of Service. This includes bots that “grow” your following for you such as Instagress, Followliker and Mass Planner. Or “Instagram growth services” that claim to do the leg work for you like Boostly, Social Envy and Socially Rich (these companies just plug your information into bots like Instagress for an inflated price!) Additionally if you are using software that posts images for you (not to be confused with apps that send a push notification to your phone when it’s time to post) you are violating Instagram’s Terms of Service. Some of these schedulers include: Grum, Onlypult and Schedugram. Lastly, if you have multiple accounts and you’re using automation on one of them, it could potentially affect your other accounts because they share an IP address.

2. You’re abusing Instagram’s daily and hourly limits. Yes, there are limits to how many actions you can take per day on Instagram. This includes the amount of photos you like, the amount of comments you leave and how many people you follow or unfollow. Depending on the age of your account, your limits may be different but in most cases you shouldn’t exceed 150 likes, 60 comments and 60 follows/unfollows per hour.Instagram Shadowban - Instagram follow/unfollow limits

3. You’re using a broken or abused hashtag. With millions of users on Instagram, it’s hard to control what everyone shares and how they categorize their content. Sometimes a hashtag as innocent as #beautyblogger can become overrun with inappropriate content such as nudity, spam or racially insensitive images. When this happens and Instagram takes notice, they either remove the hashtag completely or limit it’s usage. It seems that when you use one of these hashtags on your photo it can effectively “break” the rest of your hashtags and cause you to not rank for ANY of them.

4. Your account is continually being reported. Reporting accounts is the quickest way to get Instagram’s attention and warn them of an account that is violating the terms of service or the community guidelines (spamming, infringing copyright, posting inappropriate content, etc). If this happens to your account, Instagram may fully disable it, or they may just throw you in the shadowban club.

How can I get my account back to normal?

1. Stop using all forms of automation and revoke access from your API. This is a simple one: STOP USING AUTOBOTS TO GROW YOUR FOLLOWING. Listen, I get it, I get the appeal, it saves time, it’s easy to implement, you see results pretty quickly, but let’s be real, this is not an authentic way to build a business. When you leave automated comments on your potential clients feeds, they can tell. When you follow and unfollow the same person 5 times in 4 days, they notice, and those types of actions reflect really poorly on your brand or businesses reputation. Remember it’s always better to have 100 followers who truly love and support what you do, than 10,000 followers who are using autobots to like your posts and never ever click through to your website or purchase your products & services.

Once you’ve deleted and logged out of any and all automation services, you need to check and see if any of them are still attached to your Instagram account. Do this by logging into via desktop. Navigate to your feed by clicking the man icon in the top right, then click ‘Edit Your Profile’. From here click ‘Authorized Applications’ on the left and check for anything suspicious, or anything you don’t recognize. (Instagress and the like don’t properly use Instagram’s API so they probably wont show up here, but you might see other random sites you logged into in the past or apps you downloaded). For anything you don’t recognize or aren’t certain are safe to use, revoke their access by clicking the big blue “Revoke Access” button. 

Instagram shadowban - revoke access to apps


2. Remove broken or abused hashtags from your set & delete them from old posts. Go through all of the hashtags you use, one by one and make sure that none of them are limited by Instagram. If they have been limited you will either see nothing at all (the entire tag has been removed), or you’ll see just one page of images followed by a notice that states the tag has been hidden due to abuse. If you find any tags that fall into this category remove them from your hashtag set and make note of not using them in the future.

If you don’t have a set of tags you use consistently, you’ll have to double check all of your tags before adding them to new posts. Lastly, if you did find you were using a broken hashtag, go back through your old posts and remove the hashtag from those posts by either editing your caption and deleting the tag, or deleting the comment that contains your hashtags.instagram shadowban - broken hashtags

3. Take a break for 48 hours then engage manually and abide by Instagram’s limits. Complete the steps above, then take a two day break from posting, engaging or even logging in. Some users have reported this break gives your account some time to reset. After two days (or however long you choose to take a break – hey we all deserve one sometimes!) you can begin engaging with your audience again. But remember, it must be manual! Yes it will take more time and effort but manually engaging with people on Instagram is your best bet to staying clear of an Instagram Shadowban and it will also help you build relationships with your audience and potential customers. If you want to learn the best, safe and effective methods to quickly gaining a targeted following on Instagram without the use of automation, check out my course, The Instagram Ivy League.

4. Avoid any “growth hacks” and abide by all community guidelines. This isn’t the time to be taking advantage of loopholes or breaking rules. For example, there is a “growth hack” going around that suggests adding 30 hashtags to a comment, then editing your caption and adding an additional 30 there. This leaves you with 60 tags when normally you’re only allowed to use 30. Yes, this does appear to work (however the reported uptick in engagement isn’t that much) but like I said, this isn’t a time to be sneaking around behind Instagram’s back. If you follow the rules set out by Instagram you really have no reason to be shadowbanned. As for the community guidelines, you can refer to them here.

5. Report the problem to Instagram. Instagram and Facebook are notoriously hard to get in contact with but reporting your problem is worth a shot. You can do this from inside your Instagram app – just go to your profile, select the cog icon in the top right and scroll down until you see “report a problem”. Click that, then select “something isn’t working” and type a short message about what you’re experiencing. I recommend saying that your posts aren’t being categorized in the hashtags you used (not that your engagement has dropped; that’s not really a concern for them). Feel free to repeat this process multiple times a day. Don’t hold out hope that Instagram will ever reply, but hey, everything helps!

instagram shadowban - report to instagram

6. Switch back from a Business Account to a Personal Account. Alright, this one is a bit of a shot in the dark, but realistically, I’ve been saying this since the feature first came out.. Instagram is owned by Facebook and Facebook is known for limiting reach and engagement in order to force you into purchasing ads. They may be clumping “business owners” into the shadowban club because we’re more likely to need the engagement. By switching back to a personal account you could potentially pull yourself away from their slimey grip.

Based on my research this is all I have for you today. This issue is rapidly developing so if I find out any new information or possible remedies I will be certain to add them to this blog post. In the meantime, make sure you’re implementing my tips above to keep yourself safe from an Instagram Shadowban!



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Have you been the victim of an Instagram Shadowban? Did any of these solutions work for you?
Let me know in the comments!

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Instagram is a thief, because a normal and honnest company would have clear rules, and transparency about what you are allowed to do, and what breach the rules, and would also care to warn you the first time you broke the rule. Now Disqus did the same, and people are clearly angry, as the system is dishonnest and easily abused. I hope many people will leave. Shame on Instagram and Disqus!

I was just shadowbanned and have never automated anything, don’t use broken hashtags, or do anything listed in this article so I am beyond irritated! Thank you for the tips – I’ve reached out to instagram to see if they have the intelligence to stop attacking decent accounts while spammers are still roaming free.

Very good info on such a new topic! Thankfully we have not had to deal with this, but now I have a plan of action if we ever do! (And yet another reason to NEVER use automation! Just be real!)

Here has been my experience with being shadowbanned. I stopped posting hashtags for a week. I put a hashtag on my next post, and I was still shadowbanned. I stopped using InstaStacked, for liking and f/ uf in my niche. One week later, I was still shadowbanned for hashtags, and I was no longer gaining the daily followers I used to. So, in my case, it was not the automation service. I grew very frustrated by this point. So I dug and did some more research on why I could possibly still be shadowbanned by instagram. The reason I was… Read more »

How did you use the engagement genie? Like what plan did you pay for and how exactly did you do it ?

I deleted 400+ ghost accounts last week, will also start engaging with my current followers to see if that helps.

Oh! Thanks Alex! I was using a the 60# trick and tried some apps like Buffer and Later..
Some weeks ago, my account just stopped growing.

I’m doing the things you recommend here. I’ll use this break to finally start writing for my blog, and make up a theme and start my PhD. 😀

Thanks for the good vibes!

Buffer is approved and the only app I use but I have been blocked once by instagram and alerted of my account using unapproved “growth and likes” programs. I still dont understand how this is happening. Your blog mentions apps that push you to post vs schedule posts for you. Buffer schedules and posts for you, have you being seeing this as an issue

what is the 60#trick?

Super informative; thank you Alex 🙂 I have never used autobots and have grown my account organically. But I just removed a number of ‘authorised apps’ that I didn’t even realise I had authorised! One question – I use Social Report for analytics (for all my SM accounts) – and had set up one automation to unfollow accounts that unfollowed me on IG. I have disabled it just in case. Does this apply to your first remedy above? Thanks.

Where do you find authorised apps?

Hi Alex, is it just business accounts that get shadow banned or personal accounts too?

Hi Alex, My account gained a massive amount of followers very quickly from being featured by a few large accounts, and appearing in Explore several times. I went from 2k to 90k in 4 months. I never used any growth hacking methods or apps. I believe most of these followers are junk followers. I want to dump at least 50k of them to get my engagement back up. Here’s the question: have you heard of any penalties, or anyone being shadowbanned for blocking a mass amount of people? I’m trying to do it slowly, but it still scares me. Also,… Read more »

You can also “remove” them as a follower which I’ve done. When you’re scrolling through your followers, there’s three small dots to the right of each name, click on that and you’ll see “remove”.

I have 2 Instagram accounts both are being shadow banned; my reach, engagement and number of followers dropping, Instagram is deleting posts on my instagrams saying because I’m violating the terms and blah blah but meanwhile other similar accounts have the same pictures the same post and still there weeks later they shadow banned me! So I have no clue how to deal with this! Plus one of my accounts is being shadow banned without any warning after being in good standing, is it my IP address That is doomed? Or what?

Does it affect your other accounts if one is shadowbanned ? Can I really not use my personal account now at all to stick to the 72 hour rule of not logging in – is it in general or on that specific banned account? I literally dunno what I did wrong. Sucks.

Alex, Be careful with the last recommendation. You can also be shadowbanned for running a business under a personal page.

I think its more that they flag your account as a business by your activity. You’re not shadowbanned specifically for being a business with a personal account

I use #beautyblogger on pretty much every post I make, no wonder my engagement has dropped. I’ve been going crazy over it.

Thank you for informing a useful article