If you’ve landed on this blog post it’s likely you’ve heard the words “Instagram Shadowban” whispered around Facebook groups and Instagram pods.. This term picked up steam extremely quickly, and while I’m not normally one to jump on the bandwagon (when buzz words go viral like this it’s usually just rumors..) the Instagram Shadowban has some legs and certainly seems to be affecting hundreds of Instagram accounts. I put together this blog post to address everyone’s concerns and give you a plan of action to avoid, or remove any possibility of being shadow banned by Instagram! So if you’re worried about the current state of your account and believe you may have been shadow banned.. keep reading!
What is an Instagram Shadowban? (& common misconceptions)
Before we get into the nitty gritty of an Instagram Shadowban, keep in mind that Instagram has been implementing a variety of new algorithms since June 2016 and as a result plenty of accounts have seen a drastic decrease in engagement of up to 50% or more! That means, if your engagement isn’t as good as it once was, that doesn’t automatically mean you’ve been hit with an Instagram Shadowban. Additionally, Instagram has stated the following:
This clearly states there is a “hashtag glitch” happening, so please consider that as well. (This could also be Instagram’s way of hushing the crowd without admitting they’ve implemented a Shadowban system.. )
Now that we’ve addressed alternative options.. An official Shadowban is (what I believe to be) Instagram’s attempt at filtering out accounts that aren’t complying with their terms. The Shadowban renders your account practically invisible and inhibits your ability to reach new people. More specifically, your images will no longer appear in the hashtags you’ve used which can result in a huge hit on your engagement. Your photos are reported to still be seen by your current followers, but to anyone else, they don’t exist. That means if you have a small or relatively new account, building a following is going to be significantly harder than ever before..
How do I know if I’ve been shadow banned?
To confirm whether or not you’ve been shadow banned, find 3-5 users that do not follow you and ask them to check if your image is appearing within the hashtags you used on that post (keep in mind if you used a tag with 1 million posts associated with it, it’s unlikely they’ll be able to find your image anyway. Instead, check a small hashtag that isn’t updated too regularly).
If all of the people who checked for you do NOT see your image at all, your account may have been shadow banned (don’t worry, we can fix this!) If some of the people still see your image then you most likely have not been shadow banned and are just experiencing a dip in engagement (click here for solutions) or are seeing the results of the “hashtag glitch” mentioned above.
HOW TO MAKE CONSISTENT SALES FROM INSTAGRAM™
(without thousands of followers!)
This free training will uncover why you're struggling to make sales and how to change that in 4 easy steps.
Why did my account get shadow banned?
Instagram has shied away from this topic and have not explicitly stated what causes a shadow ban or that these bans even exist, but in my professional opinion, shadowban’s are based on your actions. The more “spammy” they are, the more likely you are to be banned. Here’s a few things you could be doing that could cause an Instagram Shadowban:
1. You’re using software that violates Instagram’s Terms of Service. This includes bots that “grow” your following for you such as Instagress, Followliker and Mass Planner. Or “Instagram growth services” that claim to do the leg work for you like Boostly, Social Envy and Socially Rich (these companies just plug your information into bots like Instagress for an inflated price!)
Additionally if you are using software that posts images for you (not to be confused with apps that send a push notification to your phone when it’s time to post) you are violating Instagram’s Terms of Service. Some of these schedulers include: Grum, Onlypult and Schedugram. Lastly, if you have multiple accounts and you’re using automation on one of them, it could potentially affect your other accounts because they share an IP address.
2. You’re abusing Instagram’s daily and hourly limits. Yes, there are limits to how many actions you can take per day on Instagram. This includes the amount of photos you like, the amount of comments you leave and how many people you follow or unfollow. Depending on the age of your account, your limits may be different but in most cases you shouldn’t exceed 150 likes, 60 comments and 60 follows/unfollows per hour.
3. You’re using a broken or abused hashtag. With millions of users on Instagram, it’s hard to control what everyone shares and how they categorize their content. Sometimes a hashtag as innocent as #beautyblogger can become overrun with inappropriate content such as nudity, spam or racially insensitive images. When this happens and Instagram takes notice, they either remove the hashtag completely or limit it’s usage. It seems that when you use one of these hashtags on your photo it can effectively “break” the rest of your hashtags and cause you to not rank for ANY of them.
* Related Post: Instagram Hashtags – My Top 10 Do’s and Don’ts For Getting Quality Engagement & Attracting Followers
4. Your account is continually being reported. Reporting accounts is the quickest way to get Instagram’s attention and warn them of an account that is violating the terms of service or the community guidelines (spamming, infringing copyright, posting inappropriate content, etc). If this happens to your account, Instagram may fully disable it, or they may just throw you in the shadowban club.
How can I get my account back to normal?
1. Stop using all forms of automation and revoke access from your API. This is a simple one: STOP USING AUTOBOTS TO GROW YOUR FOLLOWING. Listen, I get it, I get the appeal, it saves time, it’s easy to implement, you see results pretty quickly, but let’s be real, this is not an authentic way to build a business. When you leave automated comments on your potential clients feeds, they can tell. When you follow and unfollow the same person 5 times in 4 days, they notice, and those types of actions reflect really poorly on your brand or businesses reputation.
Remember it’s always better to have 100 followers who truly love and support what you do, than 10,000 followers who are using autobots to like your posts and never ever click through to your website or purchase your products & services.
Once you’ve deleted and logged out of any and all automation services, you need to check and see if any of them are still attached to your Instagram account. Do this by logging into instagram.com via desktop. Navigate to your feed by clicking the man icon in the top right, then click ‘Edit Your Profile’. From here click ‘Authorized Applications’ on the left and check for anything suspicious, or anything you don’t recognize. (Instagress and the like don’t properly use Instagram’s API so they probably wont show up here, but you might see other random sites you logged into in the past or apps you downloaded). For anything you don’t recognize or aren’t certain are safe to use, revoke their access by clicking the big blue “Revoke Access” button.
2. Remove broken or abused hashtags from your set & delete them from old posts. Go through all of the hashtags you use, one by one and make sure that none of them are limited by Instagram. If they have been limited you will either see nothing at all (the entire tag has been removed), or you’ll see just one page of images followed by a notice that states the tag has been hidden due to abuse. If you find any tags that fall into this category remove them from your hashtag set and make note of not using them in the future.
If you don’t have a set of tags you use consistently, you’ll have to double check all of your tags before adding them to new posts. Lastly, if you did find you were using a broken hashtag, go back through your old posts and remove the hashtag from those posts by either editing your caption and deleting the tag, or deleting the comment that contains your hashtags.
3. Take a break for 48 hours then engage manually and abide by Instagram’s limits. Complete the steps above, then take a two day break from posting, engaging or even logging in. Some users have reported this break gives your account some time to reset. After two days (or however long you choose to take a break – hey we all deserve one sometimes!) you can begin engaging with your audience again. But remember, it must be manual!
Yes it will take more time and effort but manually engaging with people on Instagram is your best bet to staying clear of an Instagram Shadowban and it will also help you build relationships with your audience and potential customers. If you want to learn the best, safe and effective methods to quickly gaining a targeted following on Instagram without the use of automation, check out my course, The Instagram Ivy League.
Gain followers & make money with Instagram
Steal the exact strategy I use to generate $250,000 a year from Instagram!
4. Avoid any “growth hacks” and abide by all community guidelines. This isn’t the time to be taking advantage of loopholes or breaking rules. For example, there is a “growth hack” going around that suggests adding 30 hashtags to a comment, then editing your caption and adding an additional 30 there. This leaves you with 60 tags when normally you’re only allowed to use 30. Yes, this does appear to work (however the reported uptick in engagement isn’t that much) but like I said, this isn’t a time to be sneaking around behind Instagram’s back. If you follow the rules set out by Instagram you really have no reason to be shadowbanned. As for the community guidelines, you can refer to them here.
5. Report the problem to Instagram. Instagram and Facebook are notoriously hard to get in contact with but reporting your problem is worth a shot. You can do this from inside your Instagram app – just go to your profile, select the cog icon in the top right and scroll down until you see “report a problem”. Click that, then select “something isn’t working” and type a short message about what you’re experiencing. I recommend saying that your posts aren’t being categorized in the hashtags you used (not that your engagement has dropped; that’s not really a concern for them). Feel free to repeat this process multiple times a day. Don’t hold out hope that Instagram will ever reply, but hey, everything helps!
6. Switch back from a Business Account to a Personal Account. Alright, this one is a bit of a shot in the dark, but realistically, I’ve been saying this since the feature first came out.. Instagram is owned by Facebook and Facebook is known for limiting reach and engagement in order to force you into purchasing ads. They may be clumping “business owners” into the shadowban club because we’re more likely to need the engagement. By switching back to a personal account you could potentially pull yourself away from their slimey grip.
* Related Post: Everything You Need to Know About Instagram Business Profiles Before Making The Switch!
Based on my research this is all I have for you today. This issue is rapidly developing so if I find out any new information or possible remedies I will be certain to add them to this blog post. In the meantime, make sure you’re implementing my tips above to keep yourself safe from an Instagram Shadowban!
Have you been the victim of an Instagram Shadowban? Did any of these solutions work for you? Let me know in the comments!
Alex, thank you for this. I couldn’t sort through fact from fiction in all the panicked FB posts. I did notice a lower engagement rate (mainly likes) when I started on my account again, but I just figured it was from the newer algorithm changes. Their changes, I have noticed, are making it more of a challenge to grow our accounts, but I broke the 400 likes mark on my last post, so I still have hope!
Thanks for the article! Lots of good information in here. I went into my settings and removed some unknown authorized accounts.
I have a few friends who had business profiles, and then went back to a personal page, but are still able to see analytics. Have you heard of that before?
I haven’t noticed any lower engagement since switching to a biz account.
Hi Alex, is it just business accounts that get shadow banned or personal accounts too?
Very good info on such a new topic! Thankfully we have not had to deal with this, but now I have a plan of action if we ever do! (And yet another reason to NEVER use automation! Just be real!)