How to Become an Instagram Influencer - 6 Tips to Getting Started

Alex Tooby

6 min read

How to Become an Instagram Influencer - Tips, Tricks & My Personal Story!

Do you dream of becoming an Instagram Influencer? Traveling the world and being paid to promote your favorite products? Some might think the idea is far-fetched, but today, as Instagram gains popularity, the opportunity to showcase YOU and become an Instagram Influencer is more real than ever! Click to read my best tips on becoming an Instagram Influencer!

Welcome to 2018..ย a time in age where you can make money (and a lot of it!) by simply documenting your day-to-day life. While blogging made this idea mainstream, it really never had the impact that Instagram has today. Specifically, in the last couple years, we’ve seen more and more “average joes” turn their daily lives into something worth watching, and something worth paying for!

So, what exactly am I talking about?? Well, Instagram Influencers of course! You know the ones. The beautiful girls rocking bikinis in Bali, the fashion forward men covered head to toe in designer digs, and even the tiny little teacup puppies gnawing on small batch dog treats..

how to become an instagram influencer

These people (and animals) are documenting their lives through beautiful photography and are getting paid by well-known brands to do it! Yes, this is a possibility in today’s age and if you haven’t caught on yet.. you can become an Instagram Influencer too!

In this blog post I’ll share my experience as an Instagram influencer and six ways you can get started today!

Do you dream of becoming an Instagram Influencer? Traveling the world and being paid to promote your favorite products? Some might think the idea is far-fetched, but today, as Instagram gains popularity, the opportunity to showcase YOU and become an Instagram Influencer is more real than ever! Click to read my best tips on becoming an Instagram Influencer!


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Before I give you my top tips for becoming an Instagram Influencer, I want to quickly share my story with you… While I’m not your traditional Instagram Influencer, I do have free product sent to me on the regular, as well as a continual income stream from sponsored posts.

How? Well.. I created a hub where aspiring Instagrammers want to be featured! If you’re new to me.. you might not know that I created and run the Instagram accountย @menandcoffee. On this feed I share a curation of photos that my audience loves and because I’ve built such a large following around it, I’m treated as an Instagram influencer!

instagram influencer menandcoffee

What makes someone an Instagram Influencer? Well, they have the power to influence their audience to do something! When it comes to @menandcoffee, my account has the influence to bring an influx of followers to the men posted, traffic to a website mentioned in my bio or caption, or purchases of coffee-related products and services I promote!

So, if you don’t think you’re the right candidate for a typical Instagram Influencer journey, don’t fret.. there are ways around it! If you’re thinking of creating a feature account, make sure you pick a very specific niche and always ask for permission before sharing someones content!

Now, that’s one side of my business. On the other hand, as an Instagram mentor I am constantly exposed to stunning accounts of Influencers and I must admit.. I can get a little jealous. I want to live that life too! So for 2018 I’ve turned my personal Instagram profile @alextooby, public and am participating in more photoshoots in an attempt to build up my presence and maybe even be considered a traditional Instagram Influencer one day! ๐Ÿ˜‰how to become an instagram influencer alex tooby

Want to be a part of my journey? Click here to follow @alextooby!

6 Tips to Becoming an Instagram Influencer

1. Capitalize on Your Uniqueness

What makes you different than everyone else on this earth? That’s what you need to focus on and be willing to show everyone! This is what makes you special, sets you a part and makes an impact. Maybe you’re a comedian, have a rare condition, or can touch your tongue to your elbow (dare you to try it!)

In a sea of over 400,000,000 Instagram users it’s important that you set yourself apart. Find that uniqueness and FOCUS on it! It may be uncomfortable at first but it’ll be worth it.

2. Don’t Be Shy

Want to become an Instagram Influencer? Well then ditch any insecurities you have and get ready to BARE IT ALL. The most successful Instagram influencers today are the ones that let their audience in. That share all the ups, downs, good’s and bad’s of their lives. By being open, honest and truly yourself, you create a space that makes people comfortable, trusting and happy to connect.

Being an Instagram influencer is all about your relationship with your audience – you have to be able to influence them of course! So by showing the deepest, darkest sides of you and not being shy about it, you create a safe space for people to connect to you, relate to you, and build those impactful relationships needed to be successful in this career.



Are you struggling to see more engagement, followers and sales? This short, value-packed training is for you!

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3. Document, Don’t Create

As the social media mogul, Gary Vaynerchuk says, “document, don’t create”. When he says this he’s encouraging everything you do to be content for your social media channels. Eating breakfast at a swanky spot? Share it on Instagram Stories! Having a business meeting with a potential client? Record it and turn it into a youtube video! Doing a photoshoot? Share the best images to Instagram and the outtakes to an Instagram story!

Creating content doesn’t have to be a headache. As a follower we want to see EVERYTHING you’re doing, so simply documenting your day-to-day is enough to engage us and keep us wanting more.

4. Choose & Stick to an Aestheticย 

A simple idea, yet a difficult task to implement.. Picking an aesthetic and sticking to it can be tough but will be a major key to your success as an Instagram influencer. Having a cohesive feed that guides your audience from one picture to the next is how you keep people on your feed longer and engaging with each and every one of your posts.

Here’s a few examples:ย 

how to become an instagram influencer

5. Invest in a high quality camera or photographer

Having quality images makes all the difference on Instagram. Brands are looking for the best of the best to accurately represent their products, services and locations. Because of this, they’re not likely to work with someone who struggles to capture quality images so you definitely need to make this a priority!

While a lot of influencers somehow manage to find a hunky boyfriend who also acts as their photographer (how do I find myself one of these?!), that’s not going to be the case for everyone. If you need to take your own photos, invest in a high quality camera and tripod (I like the GorillaPod – you can wrap it around anything!) Hire a local photographer to take a variety of images for you, or reach out to photographers on Instagram and propose a collab!

6. Make yourself available for sponsorships & collaborations

Make sure you have your email listed in your bio and are prepared to provide social stats to any company that might reach out to you. Things like follower growth, engagement rate, clicks on your link and monthly website traffic are all things brands might be curious about. You can add all the insights you have into a media kit (I love this template!) to easily show off how awesome you are!

Now, don’t forget… we all want to be offered sponsorships, but remember, don’t sell out! Only promote things you truly believe in and think your audience would benefit from. By having a standard that you stick to, not only will you be more appealing to brands, you’ll simultaneously build a strong and authentic presence!

Do you want to become an Instagram Influencer? 
Let me know in the comments below!


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Great read! I think my biggest struggle this far is ditching the insecurities (not being shy) and just getting out there! 2018 goals.

Great tips – Instagram has been frustrating me a lot lately. I gain followers, and lose quickly – having trouble figuring out how to retain and engage!

I’m a new blogger and Instagram has been the biggest struggle so far! It’s very hard to understand why people follow you, then unfollow you in a couple of days or after you followed them back. It’s a constant game but I wish it wasn’t. Thank you for the tips. I will definitely be reading your post on “Why you are loosing followers”

When did you decide that you’re gonna become an Instagram Influencer? Did you have any official site then? Please reply.

thank you very much for wonderful tips. i dont use instagram but my buddies do. i will pass this information to them too.

Instagram is where I struggle the most. So hard to find a path. Thank you for sharing this. I am sure it will help.

Thanks for the tips they are very helpful to us newbies who want to become influencers!

I really want to be an Instagram influencer but I don’t know where and how to start

Great piece of information over here.
I think that To turn into an Instagram influencer, the primary thing you need to do is discover a specialty that suits your character. This should be something you’re energetic about. Something in which you have a decent arrangement of information and interest. Since another person is accomplishing something and is fruitful, doesn’t mean you ought to as well.

Hello, Iโ€™ve recently been approached by several companies (some that feel legit others less so) and have agreed to collab with them but I am now unsure whether I want to endorse them because of doubts about their legitimacy. I am interested in becoming an influencer but I want to do it โ€œrightโ€. Your post is really helpful and Iโ€™m going to look into all the steps you suggested as well as creating a media kit but, with all that, what is the best way to approach good companies that I want to work with in future? How do I… Read more »