10 Instagram Hashtags Do's & Don'ts | Alex Tooby

Alex Tooby

6 min read

Instagram Hashtags - My Top 10 Do's and Don'ts For Getting Quality Engagement & Attracting Followers

Let's talk Instagram Hashtags.. Sure they seem simple, but seriously, which ones am I supposed to use? Which ones will actually get me the most likes? Followers? Potential clients? Instagram expert Alex Tooby shares her top 10 do's and dont's for Instagram Hashtags and the might just blow your mind! Must read!

You’re probably here because you’re using hashtags on Instagram but you aren’t quite sure if you’re doing it right.. Or maybe you aren’t sure about hashtags at all. How many do you use? How do you choose them? Where do I put them? Well you’re in the right place and you’re on the right track! Hashtags are so very powerful that using the RIGHT hashtags can make a massive difference in the amount of engagement your photos receive and the amount of targeted users you get visiting your feed.

Why is it important to have targeted users visiting your feed and not just random ones? Well, those targeted people are the ones who are most likely to enjoy your content (not just one picture, but all of them!) and the chances of them following you are very high!

Remember, targeted users or your “target market” are the people you think would be interested in your content / business / products / services, etc. To be successful on Instagram (and business in general) you need to always keep this person in mind and to be creating specifically for them..

So, with that being said, I want to share with you my Top 10 Do’s and Don’ts when it comes to using Instagram Hashtags:

Prefer to watch the video version of this blog? Check out my YouTube Video!

Let's talk Instagram Hashtags.. Sure they seem simple, but seriously, which ones am I supposed to use? Which ones will actually get me the most likes? Followers? Potential clients? Instagram expert Alex Tooby shares her top 10 do's and dont's for Instagram Hashtags and the might just blow your mind! Must read!


1. Don’t use hashtags that are too popular. Generally speaking, any tag with over 1 million posts associated with it, is too big. When you add this tag to your photo, your image may appear in the tag for a split second, but is almost immediately buried by 100’s of other images that were added to the tag at the same time. This is a waste as it’s highly unlikely anyone will see your image within this tag. *If you have a large following and get substantial engagement very quickly, you may be able to use a tag of this size. For example, if you make it to top posts of a tag this size, then by all means, use them, but if you don’t these probably aren’t the tags for you. (My suggestion? Try tags between 5,000 – 500,000)

2. Don’t use irrelevant hashtags. #love and #happy may describe the feelings your image gives you, however if your entire feed isn’t about or promoting love and happiness, these tags become irrelevant and can attract the wrong audience. See Do #1 for an alternative.

3. Don’t choose hashtags based on a single photo or use new hashtags for every photo. This is a haphazard strategy that could bring you likes one day, but not the next day. Consistency is key and choosing hashtags on a whim may hinder your success. See Do #3 for suggestions.

4. Don’t copy your competitors hashtags exactly. Sure, checking out what your competitors are using is a way to get a head start on your Hashtag research but don’t trust them as the expert. Set yourself apart, be unique, select tags for YOUR business and YOUR audience.

5. Don’t use hashtags that contain jargon or industry keywords. This is a surefire way to attract your competitors and not your target market! Think about each and every hashtag you use.. Would your target market search for this? If not, don’t use it. For example, if I was looking for a graphic designer I might search #logodesign, not #adobeillustrator.

6. Don’t worry about where you put your hashtags. You’ve likely heard the long-time debate about whether or not you should put your hashtags in your caption or as the first comment. The truth is, your hashtags will work the exact same way regardless of placement. I prefer to keep my hashtags in the comments so my audience stays focused on my content, but it’s entirely up to you!


1. Do use hashtags that are descriptive of the content you share on a regular basis. This is a big one. When you use hashtags that describe your content, you avoid misleading your visitors. If they click the hashtag #instagramtips and end up on my feed, they’re going to be happy to have found exactly what they were looking for (and probably give me a follow!)

2. Do use 30 hashtags. Instagram allows you to use up to 30 hashtags on your posts and I recommend using ALL of them. Each hashtag exposes your account to a variety of potential followers (and clients!). The more exposure you get, the better, right? Don’t limit yourself by using too few tags. (And don’t listen to the haters who say using 30 tags is desperate! Let them struggle to gain traction on IG while you take off!)

3. Do create a “set” of hashtags that will work for every picture in your feed. By selecting a combination of tags that describes the content you regularly share, and tags you believe your target market is looking for, you’ll easily attract the right audience to your feed, each and every time you post. Save these as a note in your phone so you can easily copy and paste onto your posts. *If you find this is difficult, you may want to reign in the focus of your account. An account that is too broad is not destined for success on Instagram.

4. Do conduct hashtag research. Using the search bar in Instagram, look for keywords that describe your account. From there you will be given a list of potential hashtags. Check out their post count, the images shared within it and ask yourself if it compliments your content. Also, be sure to consider if your target market would search for that specific tag. If so, add it to your set! You can find more helpful Instagram hashtag research tips here



Are you struggling to see more engagement, followers and sales? This short, value-packed training is for you!

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Let's talk Instagram Hashtags.. Sure they seem simple, but seriously, which ones am I supposed to use? Which ones will actually get me the most likes? Followers? Potential clients? Instagram expert Alex Tooby shares her top 10 do's and dont's for Instagram Hashtags and the might just blow your mind! Must read!

5. Do change your tags every few weeks to month. If you find your set of hashtags is no longer giving you good engagement, or you’ve hit a plateau, consider switching up your set. Start by changing 10 to see if that makes a difference. A good way to tell which hashtags are working for you is to check which ones you’re making “top posts” for. These will give you elongated exposure so keep those. Swap out the others until you’re making top posts for all 30!


Well that’s it, my Top 10 Do’s and Don’ts for Using Instagram Hashtags! If you implement these, I’m certain you will see a rise in not only in your engagement but your followers as well, as you attract the right people to your feed who actually care about and enjoy the content you share on a regular basis!

If you want to learn more about Instagram hashtags, or need help with the actual research process, please check out my course: The Instagram Ivy League. Inside I walk you step by step through my personal research strategy, how to use hashtags with today’s algorithm, my special 15-10-5 combination of tags that get me the best exposure, and other tips and tricks on how to choose the right hashtags for YOUR unique business!

We are all on a different path, we all have a different target market, and different goals. With these things in mind I can’t just offer you a list of hashtags for your niche and call it a day. Instead, I can teach you how to use my tried and true methods to find the hashtags that are going to work the best, specifically for you.

How did you score? Are you implementing these do's and don'ts?
Let me know in the comments!

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Alex, you don’t just have great advice, you are brilliant at getting me to read it. Thank you for these extra insta tips. Good luck with your 2017 blog resolutions (and meeting friends) from nicola @islingtonfaces

Agree about doing a hashtag audit at least once a month to see if any changes need to be made, adding new ones, deleting the ones that are not working as well or have become too popular. A good reminder Alex!

Thank you so much for this Alex. Irealised that I have been making the mistake of not using 30 hashtags on my IG. I always thought it came of as being desperate. Have to try using all next time.

I have been really struggling to have my Instagram take off, and this has given me so much insight, thank you!!

I never use the most popular hashtags because my posts always lost in thousand of the same pictures on Instagram. I prefer to generate hashtags using tools. I found it really helpful to use this one: https://ingramer.com/tools/instagram-hashtag-generator/

So, I’ve heard that using the same hashtags and maxing out your hashtags can actually have a negative effect. It’s soooo hard to figure out the instagram game when the advice is constantly changing. I also have had mixed success with using bigger tags. It’s so hard to figure out what’s going on. For example, I used “uglylocationchallenge” in two pictures and they got a bunch of hashtag hits but obviously that’s not relevant to all my photos and I hate when people mess up the feed with irrelevant tags too. So, how to find a unique tag that’s relevant… Read more »

Sometimes it takes me a lot to choose right hashtags… Trends changing so fast! I’ll try to make hashtag research as you recommended. Very helpful article, thank you!

Thanks, good advice on this topic! Would you say it is necessary to vary the spelling of hashtags? For example: Is it sufficient to just write ‘free beat’ or would you suggest to use ‘free beat’, ‘freebeat’ and ‘free-beat’? I see this kind of variation a lot.

Amazing Article.
Thanks, for sharing this useful article with us in which the effective 10 Do’s and Don’ts are listed for getting quality engagement & attracting followers. Keep sharing amazing articles with us.

Hi, I’m curious to know if negative hashtags work? By that I mean (for example) #notmukbang. I’ve started an ASMR channel and I’ve noticed that when I search for #asmr on Instagram, a lot of Mukbang channels are coming up. A lot of people who like ASMR don’t like Mukbang. So I’m wondering how to help people screen it out.