Instagram Business Profiles 101 – Should You Make The Switch? - Instagram Courses, Tutorials & Tips by Alex Tooby

Alex Tooby

6 min read

Everything You Need to Know About Instagram Business Profiles Before Making The Switch!

Have you switched to an Instagram business profile yet? There is a lot of talk about this feature. Some people switched the second Instagram asked them to, and others aren’t quite so sure. Let’s break down everything you need to know, plus what I personally think of the feature:

If you’re not familiar with the new business profiles, basically IG is allowing you to have a slightly different profile that includes:

∙   A contact button in your bio that allows people to directly email you, call you, or get directions to your business
∙   An industry “tag” that tells people what niche you’re in
∙   A clickable business address
∙   In-app analytics that tell you details about your audience like their demographics, the time they are active on the app, and the individual impressions/reach of each of your posts
∙   The opportunity to “boost” your posts and show it to people outside of your audience for a fee ($$$)

Instagram Business Profiles by Alex Tooby

*If you want to switch to a business profile right away, scroll down to the bottom of this post for a quick tutorial. If you’re interested in hearing more about my opinion and the potential pros and cons of a business profile, keep reading!

Fun fact about me: I am a littttttle skeptical about new things.

Don’t get me wrong, I LOVE trying new things like foods and adventures, but when it comes to new “versions” of things (like the latest iphone update) I usually shy away for a while. I like to let others be the guinea pig while I sit back and observe..

Instagram Business Profiles by Alex Tooby

..and that’s exactly what I did when Instagram started releasing their business profiles.

But the business profile features sound pretty good, right?

In theory, yes. I think that if you’re a small business such as a retailer with a physical location switching to a business profile might be a great idea for you! The contact button is particularly appealing as it allows your customers to contact you at a click of a button without having to navigate to your website and through multiple pages before finding your contact info.

Here’s my skepticism though: remember Facebook Pages? They used to be an amazing way to connect with your current and potential customers, then Facebook drastically decreased the amount of people your posts would reach. In fact it’s be documented that most Facebook pages only receive 2% organic reach now. Yikes!

They then implemented a “boost” feature and started encouraging people to pay in order to get their content in front of more people. This is often referred to as “pay to play” and is one of the few ways people can successfully get their posts in front of their audience on Facebook. Kinda sad hey?

Now I’m not trying to be overly dramatic or start spreading rumors, but I’m not the only one who thinks that Instagram may begin to treat business profiles just like Facebook Pages. (Instagram is owned by Facebook you know!)



Are you struggling to see more engagement, followers and sales? This short, value-packed training is for you!

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So, let me get to the point:

I personally am NOT switching to a business profile at this time for the following reasons:

1. A contact button is great but it doesn’t provide a ton of value for every business. I get a lot of emails every day so I generally try to funnel any enquiries towards the FAQ page on my website instead of having them email me directly. I do however think this feature is great for people who have an actual office or retail store with a customer service rep ready to take the calls. 

2. Sharing your address is not a necessity for most online business. Do you sell your product from your website or an etsy store? Listing your personal address would be like inviting strangers over to your house. No thanks!

3. You can get Instagram analytics from third party websites & this feature will eventually be offered to everyone, even without a business profile. My @menandcoffee account was recently given access to the same analytics business profiles get, without having to switch. This likely means we will all get access at some point, regardless of if you’re set as a personal or business profile. In the mean time, third party apps like Iconosquare or Squarelovin provide pretty great analytics. While they are not identical to what you get with a business profile, you can make up for it by using Google Analytics. Any traffic that comes from Instagram to your website is trackable and you can see exactly what their gender, age, location, etc is.

Have you been considering switching to an Instagram Business Profile? Or maybe you already did but aren't quite sure if it was the right decision? Read this blog post by Instagram Expert, Alex Tooby and find out exactly what she thinks!

4. You can still create Instagram Ads from within Facebook. The ability to get your posts in front of a wider range of people still exists without having to make the business profile switch. Never set up an ad from inside Facebook? Here’s how.

5. Switching to a business profile is not going to immediately increase your sales. While the contact feature will allow your potential clients to reach you more easily, that doesn’t mean you’re automatically going to start selling more. To make money from your Instagram efforts you need to be attracting a targeted audience and providing them with highly quality content that converts. Want to learn how to do that on a daily basis? Check out my course The Instagram Ivy League!

Ok, so having said all that, let me be clear: this is my personal opinion and should be taken with a grain of salt.

If you already have a business profile, that’s awesome! Do not feel like you’ve made a bad decision or that your business is now doomed. It definitely isn’t, and even if it was, I got ‘chu <img draggable=

Still want to switch to a business profile? Here’s how:

All you have to do is make sure your phone and your Instagram app are updated to the latest versions. Then, navigate to your account (the man icon in the bottom right) and click on the cog in the top right. From there, scroll down until you see “Switch to Business Profile”

Have you been considering switching to an Instagram Business Profile? Or maybe you already did but aren't quite sure if it was the right decision? Read this blog post by Instagram Expert, Alex Tooby and find out exactly what she thinks!

You’ll then be prompted to connect your Facebook Page and all of your additional contact info. (You must have a Facebook page to use an Instagram Business Profile) 

That’s it!

Please note that this was not written to be cynical, but instead to inform you, as your Instagram Mentor, the possibilities that are connected to making these business related switches <img draggable=

PS. If you feel the need to switch to an Instagram business profile solely because you’re hoping to see an increase in actual engagement or sales, a business profile is not necessarily your answer. Learn exactly how to reach your target market and convert them into paying customers with my course, The Instagram Ivy League.

What do you think? Have you switched yet? What's been your experience so far?
Let me know in the comments!

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The reach/pay to play issue is a non-issue to me. Our posts are only going to have like a 2% reach no matter what platform you’re on and whether or not it uses an algorithm or has advertising. Facebook’s sponsored posts didn’t create the low reach problem on Facebook, too much content did. The boosts are a solution, which is nice to have.

Exactly Brittany

My facebook page averaged about 17% reach in the last month, and my Instagram posts get about 42.55% reach…they’re both business accounts, I think it all depends on your strategy and if you’re targeting people correctly, have appealing images, etc.

So obviously the numbers weren’t meant to be exact, but I do know only a very small fraction of my audience on Instagram sees my content, because that’s how social media works now. I know that about 15% of my Twitter followers and 25% of my Facebook likes will see any given post, and know that it’s not because the networks are greedy, it’s because the marketers using it are. The people that follow us follow a lot of people and have limited time for browsing, the hashtags we use have a lot of other users, social media in general… Read more »

Let´s see Alex. I agree with you in almost everything you said here. Thing is, for example, if you have a digital agency and for whatever reason a customer or a prospect gets the info about the ¨now famous IG business profiles¨, and they get into yours and they see you don’t have it, that means ¨I know more than this guys, they can´t manage my digital Business¨ hahahaha I don want to sound paranoid but it´s all about perception. But seriously, I thing we need to let the idea breath and lets see how it goes. Your point of… Read more »

I swapped over about 2 months ago. My insta account has continued to grow at an exponential rate. I think understanding your target customer, knowing the right hashtags and having the right targeting strategy – like you teach Alex is the way to go. I actually don’t think that you will be punished because you are a business at all. Facebook reach reduced – because really – how can Facebook feed up every single page and person that we actually have liked or have a connection with. it is just not possible. I agree for a bricks and mortar business… Read more »

I switched a couple of months ago and so far I have been liking it, the analytics are right there and so easy to use. I suppose I could use third party services but it just seems like an extra level of effort.

There are so many great benefits to having an Instagram business account! Thanks for this helpful guide!

You make some really great points. Especially regarding “pay to play”. It only makes sense that Instagram would move in that direction since they are owned by Facebook. Thanks for your insights!

I just feel a business account put you out there, it makes your profile reach more people. Everything takes a while to build but my profile reached a thousand people in a few months as a business profile. And it makes you look more professional.

Interesting! I had to give up on Instagram for business because it just took up so much time and gave me no value…BUT I always try and look for a different strategy that maybe one day I’ll go back to the platform and try again.

I switched to the business account a few months ago. I haven’t noticed any benefits really nor has it caused any real difficulties. Like Facebook I find the boosts annoying, why should we have to pay for more coverage. Does that mean they are restricting the coverage to start with.

Good point on pulling back and letting folks test it Alex. I never dive in first, social media wise. I save that for stuff on my self-hosted blog. I own the blog. I make the rules.