INSTAGRAM (for free!)

attract followers, increase your engagement
and make more sales!

Learn From The Pros: Five Things The Best Instagram Accounts Are Doing & You Should Be Too!

Want to learn how to pros get hundreds of thousands of followers? endless engagement and turn their followers into customers? Check out this article by Instagram expert Alex Tooby. She shares five things you can learn from the best instagram accounts! They're all simple and easy to implement today too, bonus!


One of the best ways to learn anything, not just Instagram, is to look at what’s working for those who’ve already reached the level of success you desire. In this case, it’s those Instagram accounts that have massive followings, endless engagement, and are effortlessly converting their followers into real, paying customers.

Over the last few years as I worked to grow my own Instagram and researched endless other successful users, I realized there was five foundational things that were repeated over and over by the most renowned accounts. No, these aren’t things like “the use of Instagress” or “consistent following and unfollowing”.. in fact, these five things are real, authentic, reputation-building characteristics that you can apply to your own account today and start reaping the rewards right away.

So get to it! Here is the Five Things You Can Learn From The Best Instagram Accounts:

1. Post Consistently 

All of the best Instagram accounts know that in order to get the highest engagement, create the strongest relationships with their audience, and continue to increase their follower count daily, they MUST be posting consistently. Depending on your niche and your audience, the number of daily posts can vary but for most, ONE post per day is the norm.

Depending on where you get your information, you may have heard that 3-5 posts per day is the best but that amount can be overwhelming to your audience (most instagrammers prefer a variety of different posts in their feed and not multiples from the same account), and it can actually hinder the amount of engagement your posts get. In my personal experience when I post a second image within the same day, it brings my first post to a halt and stops it from getting as much engagement as it could have if I had let it be for 24 hours.

Now, having said that, being consistent seems simple but it can actually be really difficult to maintain. In order to help keep yourself on track I recommend using a scheduling app like Later.com or Planoly.com. You can use these services to pre-plan your posts ahead of time and have them go live with just a few clicks. (*Pro Tip: any scheduling app that automatically posts for you is against Instagram’s terms of service and can get you in hot water.. stick to my recommendations to be safe!)


2. Use High Quality Images

As you probably know by now, Instagram is alllll about imagery. In contrast to social platforms like Twitter or Facebook, Instagram’s native content is photographs and that’s exactly what it’s users love so much about it. So, having said that, it’s absolutely critical that you make sure your account is filled with high quality images!

Some of the best Instagram accounts are photographers, for obvious reasons, but that doesn’t necessarily mean you have to be a photographer to have a great account. Take for example my account @menandcoffee. While all the images I use are user generated (meaning they are taken by others and submitted to me for posting) I am still able to create a feed filled with super high quality images that my audience loves. (ok maybe the abs have something to do with it, but truly, I make sure to only choose the photos that have the best composition and quality!)


Alternatively, accounts like @kass_reich_illustration are equally amazing because of their artwork / graphics. Your imagery doesn’t have to specifically be a photograph, but rather anything that is eye catching, crisp and appealing to your audience.


3. Write Personal Captions

This concept is something that all of the best Instagram accounts certainly are aware of, although chances are good it took them sometime to realize it, or become comfortable with it. This is true for me too. When I first started posting to my account @instawithalex I acted solely as a business owner and simply wanted to share Instagram tips and hopefully funnel my audience towards my website and eventually to my courses. While that did work (specifically offering value in the form of a tip really helped with my credibility and likability) it wasn’t until I started infusing a bit more of my personality into my captions that I really saw an upturn in clicks to my website and subsequently, sales of my courses.

If you take a good look at a couple of your favorite Instagram feeds, chances are not only do you like them because of their images, but also because you feel some sort of connection to them. That connection, whether you noticed it or not, was formed most likely by the way they write their captions. When we open up and share more of our personal lives (the story behind the picture, the emotions you felt at the time, any current or past struggles that are relevant) we let our audience see our real, authentic and relatable side, which often leads to the creation of a genuine connection. While you may not meet or even speak to all of your followers, you can still build individual relationships with them by simply opening up and letting it all pour out into your Instagram captions. Give it a try and I promise you’ll notice an increase in comments!


4. Know & Engage With Your Target Market

If you want to be ranked among the best of the best on Instagram, you must take the time to get to know and engage with your target market. What exactly is a “target market” you ask? A target market is the ideal person you would like following you on Instagram, or the person you believe would benefit the most from your content, products, services, etc. For example, my target market is primarily female entrepreneurs, ages 25-35, who own a small creative business. The details of this person actually go much much deeper but in it’s most basic form, that’s my target market.


When you make the effort to figure out who your target market is, and become as familiar with them as possible, your efforts on Instagram become a lot easier and you’ll see a massive increase in engagement and followers. With your target market in mind you can create content specifically for them,  you can write captions you know they’re going to resonate with, you can post at a time you know they’re going to be online, you can use hashtags you’re certain they’re searching for, etc.

On top of this, the best Instagram accounts spend time every single day engaging with their target market. So whether that’s responding to comments they’ve received on their pictures, or going out of their way to like and comment on the photos of people who aren’t following them yet. These actions don’t take much effort but can result in a substantial increase in followers!

If you’re intrigued by this concept and would like to learn more about discovering your own target market and using that information to your advantage on Instagram, please check out my course Infamous to Influential. This course focuses on determining who your target market is then implementing a variety of different methods to appeal directly to them. If done correctly, this can quickly and easily increase the amount of targeted, engaged, and potentially profitable people following you! Sure it would be nice to have 100k followers but if they aren’t your target market, you aren’t going to make any money from them, right? Get the right followers with Infamous to Influential.


5. Implement A Strategy

I know we’ve all been there before.. posting haphazardly, randomly choosing hashtags for each image, and not really knowing what direction we’re going with our accounts. It’s actually very common and simultaneously self sabotaging. This strategy, or lack thereof, can be really detrimental to your success on Instagram. So, let’s take a final cue from the best Instagram accounts; they all have a strategy and goal in mind when it comes to their accounts!

That means they’re considering an ideal time to post when their audience is most likely to be online.. they’re researching and using hashtags that will increase their engagement.. they’re consistently using ‘call to actions’ to encourage their audience to take action (leave a comment, tag a friend, click the link in your bio, etc). These small, purpose driven actions can make a massive difference in the success of your Instagram account, so take it from the pros; be organized, be purposeful, and implement a strategy!

Need help determining a strategy for your account and goals? Check out my FREE 7 day course, Instagram Authority!

Want to learn how to attract more followers, increase your engagement and make more sales? 

Sign up for my FREE Instagram Authority E-Course!

So that’s it! The five key take away’s we can learn from the best accounts on Instagram! I highly encourage you to implement these concepts on your own account if you want to make the most of your time on Instagram!

What do you think of these concepts? How many are you implementing on your Instagram? 

Let me know in the comments!


> Keep on reading..

Leave a Reply

95 Comments on "Five Things You Can Learn From The Best Instagram Accounts"

Sort by:   newest | oldest | most voted
Rachel Gadiel

Great tips Alex! I think you’re spot on with writing captions that connect with your audience – I receive a lot more engagement from posts where I’m being more personal and sharing an insight or learning from personal experience.

Sue Wilde
This is so great – thanks Alex! I’m not quite there yet but I’m working on it! I use later.com to post every day and have also started a ‘share Saturday’ where I pick an account or post that I like that ties in to my brand. The analytics from Instagram help with identifying my target audience (matched with what I had hoped which is a bonus! ) , with the best time to post…. still working on my photos but your advice on the FB group and your free course has been brilliant so I’m trying to improve steadily… Read more »

These are some really awesome tips!!


Thanks for sharing Alex! I have also heard that asking questions in your captions to engage with your audience helps….would you agree?


These are great tips! Thanks so much for sharing Alex


these seem like excellent tips! It definitely helps me to see where we have room for improvement in our Instagram strategy. Thanks for sharing!


Great tips thank you 🙂 I need to work on Instagram I have always found it a bit hard!

Trilby Johnson

As a newbie and fan to instagram it’s good to know I am already implementing a few of your tips. Great information too that can make it even better. Thank you.

Steph | zero to biz

Awesome tips! I’m relieved to hear that one post a day is good for keeping consistent. I manage a couple accounts and once a day is about as much as I can handle. This is a really great post, pinning to come back to. Thanks for sharing!


Great post! I signed up for your course!! Excited to learn more!! I have found that when I write more personal captions I get more engagement.


you always have the best tips to offer! love following your advice! thank you for sharing!

Michael Custer

Great tips! Thanks!


Signed up for the course! Nice tips!


Thanks for the tips! What are the main hashtags that you use?


There are a lot of great points in this post. I definitely struggle with consistency but have gotten much better at posting everyday which has significantly helped boost followers.

Emily Moore

These tips for Instagram are awesome! Thank you so much for sharing these!


Such great tips! Thank you so much for sharing! So much to learn in this post


Ohh such wonderful tips! Going to try some out this week!


I love these tips! I completely agree with one post per day. IG is not Twitter or FB and I like seeing the daily posts from the people I follow, not tons of posts.


This is very helpful. I’ve been doing most of these things, I think it just takes time to grow.


Very useful tips! I need to post more consistently for sure!


These are some great tips! Thanks:)

Lynn Marie

This is fantastic advice! I’d never thought about the captions too much before but will work on those from now on. My Instagram is getting much better but it’s work for sure. I’m bookmarking this blog post. Thanks!


Wow I LOVE these tips!! Thanks for this!


These are great tips thanks so much for sharing this!!


OOH! I love this post. I am sitting down today to work on my instagram strategy, so I really appreciate that I found this today!

Melissa Chataigne

I really enjoyed this post and can use a few of these tips to up my Instagram game. @chataignestyle


Some useful tips! I think consistency is something I struggle with!


Great post with great tips. I’ve bookmarked this post to return to later so that I have a reference point for my Instagram account. I must admit I’m at a loss as to how to use my Instagram account effectively in order to boost my blog. This will help me manage things better. Thank you for sharing your experience.

Atim at EffiFit

Great info Alex! I’ve started be more of a human on my Insta and am reaping those benefits. I could probably afford to engage on others posts more often.


YES! I need this in my life! Thanks for sharing.


Perfect points! Posting consistently is key and I always post at the best times according to my analytics.


Melissa Johnson

These are awesome tips! Definitely going to start implementing these right away!

Kelley Hays

This is really interesting. I have been working on my IG and doing really well (gained a few thousand so far in 2017), but I didn’t realize that less is more when it comes to daily posts! I have been posting anywhere from 2 or 3 all the way up to 8 or 9 a day. Maybe I’m getting annoying LOL. I’ll try this out and see how it works for me 🙂


I find it hard to write personal captions-hoping to get past that.

Brandi Michel

These are great tips. Instagram is a fun platform but so far definitely one of the most challenging. It can feel overwhelming to see your followers dropping steadily the moment you take a few days from posting. But I’m learning everyday. 🙂


Thanks for sharing these tips! We are trying to learn from the best.

Debbie Cromack

Love, love, love it, Alex! These are very helpful. With my 5-9 (yes, you read that correctly), my biggest problem is CONSISTENCY. Thanks for these tips!!


These are great tips! Posting consistently does have amazing results, keeps your following interested! Thanks for sharing 🙂

Lanae Bond

Thank you for providing these tips. I am currently having more followers but not much engagement.


This is something I definitely needed to read! This is so helpful

entirely erika

these tips are great! I am working on the quality pictures!

– ee

Ashvin Nankoo

This is really helpful. I will using the calendar to plan more post. I always struggle to post on time and sometime do not even bother. This will really help!

Arfa Nazeer

Hi Alex,

I absolutely loved these tips. These are great though. I wanted to ask that what sort of images a blogger like me can share on instagram? I write about blogging and freelance tips. I create weekly content only so I usually one image in a week and that’s not sufficient. Can I share free stock images to relate with readers etc. I’d really appreciate your words. Thanks.


I always love your Insta tips!!


This was really helpful to me. I have to work on the strategy bit.

Alexandra Bagley

Such great tips! I’ve been working on my IG game, and love using a program to help me schedule in advance. Game changer!


Everything in this post is so helpful. I’m working on finding my target market on Instagram now. It’s a bit of work but I know it will pay off tenfold once I do. Thank you so much!


Thanks for sharing such practical and helpful tips!


This is seriously some amazing advice! And who doesn’t want to see a bunch of photos of gorgeous men with their shirts off? That’s definitely high quality images 😉