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5 New Instagram Features That Are Certain To Benefit Your Business, Brand or Blog!

5 New Instagram Features & How They Can Benefit You - Instagram expert, Alex Tooby shares some great Instagram Tips in this post you don't want to miss!

*Since this article was written, Instagram has added even more new features. Check them out here: 10 New Instagram Features.

Let me preface this blog post by saying that you may not have access to all of these Instagram features yet. Instagram is rolling them out to specific users on their own schedule (which they love to keep private!) and I am not exactly sure when everyone will have full access, but rest assured they are coming! I recommend you update your Instagram app to the latest addition for the best chance of gaining access to these awesome features.

Anyway, let’s get into what you came for! Below are 5 NEW Instagram features and how I think they can benefit you, your Instagram account and ultimately your business! (or brand, blog, etc)

#1. Tap & Hold Images

Instagram New Features - Tap and Hold Options

This new feature allows you to tap and hold any image, whether found on the explore page, your feed, or the feed of someone else. When you tap and hold the image it will enlarge, then slightly swipe up and you will be given three options: Like (or unlike), Comment, or Send as Message. If you use this feature on the explore page, ‘Comment’ will be replaced with View Profile. This feature is great because it’s going to save you a lot time. Like a photo on the explore page but you see a bunch of other posts that also catch your eye? Use this feature to leave a like without having to lose your spot!

This feature is also particularly handy if you are interacting with others in attempts to grow your own account (yes, engaging with others works, and is part of the methods I use to grow my Instagram accounts). You can now easily comment and like photos without having to actually visit that person’s feed. That means you’ll be able to reach a wider range of people in less time, or you’ll be able to shut down the app and head for drinks with your friends that much sooner!

#2. Follow From Search

Instagram New Features - Follow From Search

Want more followers? Of course you do! Well my friend, you’re in luck. This new feature allows you to follow accounts straight from search. If you have chosen a clear, concise username and have a descriptive headline (the line that shows up underneath your username) then the chance of you being followed from search drastically improves. Now users don’t even need to see your feed before they decide to follow; thanks Instagram!

Not sure your username or headline are strong enough to attract users from search? Sign up for my free Instagram e-course to figure out this little secret.

#3. Explore Page Video Compilation

Instagram New Features - Explore Page Videos

The explore page now boasts a permanent video button in the top left of the grid. If you are an avid user of Instagram video then you are in luck as your chances of being seen on the explore page just increased big time! When you press the video button, it opens a new window and plays the first video suggested for you, as soon as it’s done another one will automatically start playing. You can easily swipe upwards to skip to the next video as many times as you want. This is great because a user could spend a lot of time here and eventually end up on one of your videos where they otherwise wouldn’t have been exposed to it. Additionally, clicking on any of the videos brings up two options, Share, or View Post. So you can easily send the video via DM to a friend, or open up the video on the original poster’s feed and see what else they have to share.

I don’t personally use video very often on Instagram but can see this being a game changer for those that do!

#4. Top Posts

Instagram New Features - Top Posts

Top posts is probably the oldest of these new Instagram features, however it may be one of the most exciting. Now before I get to the exciting part, let me cover the mystery surrounding Top Posts. It’s not exactly clear the algorithm used to determine what pictures make it to the Top Posts, however, based on my research I believe it has to do with how quickly your post receives engagement. This means likes and comments, and I believe that comments actually carry more weight. So, for example, if I post a photo and within 10 minutes I have 100 likes and 12 comments I am in a pretty good standing to make it to Top Posts. Do keep in mind the requirements needed to make Top Post will vary based on how saturated the hashtag is.

Now the great part about this is, if you have a lot of engagement you can make it to the Top Posts section of very popular hashtags. Normally I recommend not to use hashtags that are too popular because your content can quickly become buried by other posts. However, now with the Top Posts feature, if you make it to the top, your image will remain visible for a longer amount of time, and to a potentially HUGE audience.

My account @menandcoffee consistently hits Top Post for #coffee which has over 40 million posts associated with it! Pretty amazing huh?

#5. “See All” Suggested Users

Instagram New Features - See All Suggested Users

This last feature is probably my favorite. If you are trying to grow your Instagram account it’s likely that you’ve conducted some competitor analysis at some point. By that I simply mean you’ve viewed other influencers in your niche to see what they’re up to, or to get some inspiration. Either way, this feature is going to make that process a whole lot easier.

Generally when you click the down arrow next to the follow button on someone’s feed, Instagram suggests 3 different accounts that are similar to the one you’re currently viewing, but now this new feature allows you to see even more! By clicking “See All” a new page opens with a list of 15+ accounts that are all somehow related to the one you began on. Talk about falling down the rabbit hole.. you could get stuck browsing these accounts for ages. Sorry, not sorry!

Are you excited about these new Instagram features? Aware of any others that I didn’t mention?

Let me know in the comments!

Want to learn how to attract more followers, increase your engagement and make more sales? 

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Leave a Reply

149 Comments on "5 New Instagram Features & How They Can Benefit You!"

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GiGi Eats

Oh yay! More reasons to spend copious times on Instagram… LOL


Loving these new features! Thankfully I’ve been able to explore some of them. These tips for making the most out of them are super on point! (As all of your tips have been) Thanks Alex!

Brenton Drennert - @bdrennert
Brenton Drennert - @bdrennert

Awesome stuff Alex 🙂 I’ve been loving the hold down feature.. Such a timesaver


You are SLAYING it with this very first blog post! Super helpful, I didn’t know about several of these and I love your explanation as to why they’re beneficial! Top posts is my favorite… I’ve managed to get into the top post spots several times lately for my hashtags. I always thought it was just for IGers with a huge # of followers but was so happy when I realized it was based on engagement and we all have a fair shot!

Stephanie Scott

The See All Suggested Users is really helpful! I ended up following quite a few accounts based on that.

Evgeniya Nazarova

Love these new features! I should defenetly try them! Great post!

Vanessa Phelps

Alex this was an awesome first post! I found myself immediately going to Instagram to use these new tips….aaaaand got stuck on Instagram for way longer than I should have been! 🙂
Looking forward to all the fab future posts you’ll share with us Instagram junkies 😉


Thanks for sharing the new Instagram features 🙂


oh! good to know! I am glad they are making the platform much easier to work with. thanks for sharing!


I’m embarrassed to say I didn’t know about some of these. Thanks for sharing!


I didn’t know about most of these! Helpful!


Beth Anne

Brilliant tips! I can’t wait to try out the finger-hold method! And…. I’m now contemplating adding more videos to my feed 🙂

Thanks, Alex!


I’ll definitely have to explore these. Great list!


Woe! Thank you for those new features!

Lisa-Suzy\'s Timeless Treasures

Didn’t know about a couple of these but top posts is my favorite. When one of my posts gets into a top post spot, I gain followers faster and get even more likes and comments.


Great advice! Thanks for sharing 🙂


Thanks for revealing the new features!


Very informative!! Thanks! Sharing and following 🙂

Stacey | Geeks & Lattes

I did not know about most of these. Thanks for sharing! 🙂

Michelle Wilson

These are great tips! I’m really excited to put them into practice (especially the suggested users one!)


Thanks for sharing! Updating my instagram now! Lol

Lee Anne

Awesome tips! I LOVE Instagram!


Great information! I’m definitely working to up my IG game this year.


These are all great features! I just happened upon the tap and hold one the other day, and was like, uh, whoa, what just happened? My life has changed! Ha! Thanks for this great info!


I just love when people help, and give back to others!! This is sweet stuff…


The Suggested Users feature is my fave!

Jamie | The Kitchenarium

Okay I didn’t know about the hold feature. LOVE IT!

Aishwarya S

Surely didn’t know couple of them! Thanks for sharing this! 🙂


Thanks for the awesome tips


Instagram is by far my favorite social media site! I agree with you, my favorite new feature is the “see all” suggested users too! xoxo

Allison Jones

I love the new tap and hold feature. It makes IG stalking so much easier LOL.



So far all great new features, I especially love the option to “see all” suggested users.

Memory Jora

This was very informative. Thank you!

Mama Munchkin

Wow… I didn’t know about most of these new features. So exciting especially about the time saving ones. Thanks for sharing and educating us!

Becky @ Project Domestication

Great post, I didn’t know about a couple of these. Thanks so much.

Becky @ Project Domestication

Thanks for the list. I hadn’t heard of some of these. 🙂

Rhonda Swan

Great post here! Love what you have to say. Keep up the great work and live unstoppable.

Becky @ Disney in your Day

Great tips! I’m really trying to work on growing my instagram so I signed up for your free course as well 🙂


I really like that you can follow from the search! These new features are great and I will definitely put them to use!


I have fallen in love with Instagram last year (2015) but am still a bit of a newbie. I don’t think I knew about any of these features so thank you for sharing these awesome tips 

Heather with WELLFITandFED

Great updates. This was really helpful. I like the ability to instantly follow.


Thank you for posting this! I will be Pinning this.


i am actually really excited about these new instagram features. i especially love the tap and hold feature which will save a lot of time.


I just read that they will be offering a toggle option too so you can toggle between accounts! That will be awesome!


These are pretty good tips! I’m still fairly new to Instagram and learning how to use it, so it’s gonna help me!

Gisele Grenier

I didn’t know about all these new features. Thank you for sharing this. I’ll link up your post to my Tribe who most are on Instagram.

Mimi Rose

Awesome tips!! I knew about a few of these already, but that last one especially stuck out to me, so cool! I could see myself definitely getting lost browsing more suggested users from similar accounts.

sibylla nash

Thanks for sharing! Great tips! Instagram has been the bane of my social media existence. I like it just can’t seem to get folks to be more interactive on my page. I’m bookmarking this tips because I’m sure they’ll help.


Great article! I love when people do the leg work and post a round up of features that I need to know about. Thank you for #1 especially:)


Thanks for the great tips. I LOVE coming across articles that tell me new features for apps I use. I wold have never known number 1. Thank you